3 Reasons Why Corporate Gifting is Crucial to Growth

If you’re looking for a way to grow your business (and aren’t we all?), have you considered using promotional gifts as part of your marketing strategy?

Corporate gifting has the power to influence growth much more than what people assume. Here are 3 reasons why.

1. It Improves Customer Relationships

Boosting your relationships with your customers is always a solid strategy.

You want your customers to know that they matter to you. If you use corporate gifts for a birthday or an end-of-year gift, it says that you care about them.

Whether you use gifts for employees or for customers (or both!), it will increase your overall image and your customers will have a more positive perception of your business.

2. It creates brand awareness

A survey from Promotional Products Association International (PPAI) reports that 9 in 10 consumers remember the brand from the promotional product they received.

Can you say that about your TV, radio or print advertising?

Consumers also have a higher likelihood of recommending the business and a higher likelihood of patronizing the business.

Promotional items are kept on average up to 5 years. Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions made over the course of a year, up to 260 over 5 years.

3. It increases sales

83% of those surveyed by PPAI say they would be more likely to do business with brands advertised on promotional products.

Because of their extended shelf life and their ability to be used in everyday activities, promotional products allow consumers an opportunity to absorb the content at the pace and time they choose.

That’s a lot of advertising for your business.

Embrace the power of corporate gifts in your marketing strategy today. We can help you choose just the right product for your event. Contact us today!