Digital Print Versus Laser Engraving

If you’re looking to create or polish up your staff’s name tags, there are two different processes you should be aware of and consider, Digital Print and Laser Engraving. Understanding these two different processes will help you to select the best option for your name tags.

Digital Print

Digital printing is a process that prints multi-colored logos and images in crisp detail directly onto the name tag. A digital printer uses a high-speed inkjet or high-volume laser printer to replicate the digital design of the name tag from a computer file. Digital printing appears best when used on metal, plastic, leather, or wood name tags.

Your brand can benefit from digital printing if you are looking to utilize a multi-color logo or design on your name tags.

Laser Engraving

Instead of printing on top of the name tag material, laser engraving does a clean cut into the name tag. This process can precisely engrave text, logos, and graphics. The best materials to laser engrave on include plastic, glass, acrylic, metal, and wood. Since this process is cutting into the material, for name tags, it is recommended the material have a two-tone ability. That way the design and text really pop on the tag. See the examples below.

Your brand can benefit from laser engraving if you are looking for a classic look, or are looking to use a material other than plastic.

Both digital print and laser engraving will provide a sharp and professional look for your staff. If you’re ready to design your new name tags, reach out to me here. We can get started on your vision and decide which look will best suit your needs and budget.